Sunday, September 26, 2010

Social media marketing for Attorneys lawyer social media

Internet marketing for attorneys in Los Angeles and website optimization allows for new client leads via real time search multimedia video informational promotional advertising and implementation.

The strategies involved  utilize almost 150 social media networks to create a neural network that begins to "talk to google" The authority created is a kind of litmus test to see if who you say you really are is true. Example; If you are a bankruptcy attorney in Los Angeles and you keep tweeting about car racing in Atlanta the authority diminishes.This is not a hard and fast rule but we like to manage attorneys online status completely separate of a personal presence if at all possible.







Los Angeles skyline and San Gabriel mountains.Image via Wikipedia








attorney social media marketing
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Monday, September 6, 2010

video marketing a strategy

Image representing Google as depicted in Crunc...Image via CrunchBaseVideo Marketing - A Relevant New Advertising Method?

Author: tjandra maple

Video marketing is gaining more and more popularity in the advertising industry. Perhaps this is a very bad news for any English teacher but the recent studies in the society revealed that majority of people would choose to watch a video about a company rather than reading any content related to that same company. In the internet, most videos are highly dependent on sites such as the YouTube or its software to distribute the content and deliver the marketing messages to every viewer throughout the world. Currently, there is still much that one can gain from the YouTube online marketing campaign but in time, the ubiquity of YouTube bots may weaken the effectiveness of the campaign.
Video advertising is now one of the most viable methods towards online viral marketing. Most of the video viewers will often elicit an immediate response upon watching the advertisement in video form. This is now one very effective online marketing approach that has the potential of reaching out to millions of people in a short period of time. As this form of marketing is still a greatly underrated marketing strategy as not everyone is able to view the videos, this industry could be a likable prospective to invest. Perhaps you can consider enhancing your business through some videos?
There has been ongoing rumors regarding the effectiveness of video marketing yet not many corporate companies are willing to try out these viral videos. One biggest advantage of these videos is that they generate huge free traffic and could top search engine results as fast as 48 hours. At this moment, video promotion resembles hot cakes in the internet advertising prospect but YouTube is still famous with the older demographic where social networking is still pretty restricted. Unlike other websites in the internet, videos themselves cannot increase the search rank on search engines.
Video advertising is the latest marketing trend in the online marketing vogue. It is indeed a perfect approach to promote your views, products and services to the whole wide world. For several reasons, video is way more effective and there is lesser competition compared to the conventional website search engine positioning. This is viral and depends greatly on community submissions as well as social tagging. However, if you think that a simple commercial shoot will be adequate to create a buzz and get good ranks then you should think twice. This is merely a technique adopted by most online business companies to advertise their services or products through the invention of short videos and publishing them on their websites. If you do not possess such capabilities and cannot make alluring videos then it is doubtful that your effort can fetch favorable response.
Undeniably, video is revolutionizing the way companies deliver their approach to audiences as it has been an increasingly well-known marketing medium. In other words, video marketing is the potential future in the internet hence this is the best opportunity if you wish to stay ahead of others and enjoy maximized benefits that such marketing way can offer. While you may want to consider shooting, editing or optimizing videos then submit them to YouTube, Yahoo or Google as a form of advertisement, y

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Article Source: http://www.articlesbase.com/internet-marketing-articles/video-marketing-a-relevant-new-advertising-method-3212378.html

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lawyer marketing seo

West face of the United States Supreme Court b...Image via WikipediaState Bar Certified Unbiased Lawyer Referrals 661-310-7999

Author: State Bar Approved Lawyer Referrals

Personal Injury Lawyer Personal injury results from various accidents that are generally due to the misconduct or negligent act of another. An individual who sustained injuries caused by someone else's fault is entitled to file a personal injury claim, and most probably, he/she will need the help of a skillful lawyer. If you are the one who have been injured, you should not just turn to any lawyer and seek legal aid. You should look for someone who is experienced in handling such cases and representing injured victims. Finding Competent Lawyers If you are looking for a good lawyer in California, you may find one in a law firm that has a good reputation. Those professionals who have more than enough skills can really help you in your case. There are various ways to obtain referrals to certain skillful lawyers in your state. Referrals: Where to Look for? Friends and Acquaintances You should talk to your friends, colleagues, or acquaintances who have already hired a lawyer in representing them in their own personal injury claims. If they say many good things about a certain lawyer, add that lawyer in your list of people that you will get advice from. However, you should not just decide about any lawyer only based on someone's recommendation. You should personally meet with the lawyer and discuss your case with him/her before deciding if you will hire that lawyer or not. Lawyer Directories Lawyer directories give out profiles and information about lawyers and have vital details that may help you in choosing the right one. Profiles of lawyers will generally tell you about a lawyer's education, experience, as well as the fees. You should check out these lawyer directories and look for those that you will consider hiring. Other Lawyers Another way to look for a referral to a competent personal injury lawyer is by means of other lawyers who you already know. Normally, lawyers refer cases to each other and majority of them will know someone else who handles cases of personal injury. However, do not take such referrals as the final word. Referral Services The best way to find a personal injury lawyer in Los Angeles is by calling a bar approved lawyer referral service such as 1000Attorneys.com. All personal injury lawyers must meet minimum experience requirements before joining the service. Moreover, all attorneys must be in good standing with the bar association, have insurance and report to the lawyer referral program their licensing status. The referrals are unbiased and free of charge. Choosing a Lawyer Before you choose the rightful personal injury lawyer from a high-caliber California law firm, you should first meet with a lawyer and discuss your claim with him/her. Bring copies of all the important documents that you might need in your case such as medical records, income loss information, police report, medical bills, and all connection with the insurance company. Finding and choosing the lawyer that would best suit your case is very important as the outcome of your personal injury claim may be greatly affected by the help of a skillful lawyer.

Article Source: http://www.articlesbase.com/personal-injury-articles/state-bar-certified-unbiased-lawyer-referrals-6613107999-1254839.html

About the AuthorTo find pre-screened and monitored attorneys in the Los Angeles Metro area please call 661-310-7999.

Certified by the California Bar Association (Certification # 0128), 1000Attorneys.com is a single point of contact to find pre-screened attorneys in Los Angeles, California. The lawyer referral program complies with rules and regulations set forth by the Bar and the Supreme Court to provide unbiased lawyer referrals to Los Angeles residents
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music marketing

LONDON, ENGLAND - AUGUST 21: Cellists in The ...Image by Getty Images via @daylifeMusic and Music Teaching: Perception by Now and Then

Author: Music Teacher

Music nowadays seems to be one of the most popular hobbies that the youngsters are indulging in. For some, it may be just a pure form of entertainment or a way of living, whereas for the others, it can be a serious escape from their stressful lives. They use music as a medium of conveying their suppressed emotions. Not too surprisingly, it makes them really into music.Because of the different influences that the youth are exposed into, they are easily acquiring the curiosity of engaging into learning music. It may not exactly be reading musical notes and the other formal stuff regarding such, but at least, something highly relevant to it like playing musical instruments or simply singing.Before, people, specially the youth, viewed Music, a subject in their primary and secondary schooling, as a conservative and boring one. With lots of different bits and pieces that should be memorized and understood without knowing their use and purpose, music then had been a vague and dull form of school activity to do.Perhaps, the reason is that they relate music with “church” where they usually hear the hymns and praises when they were kids. They thought music should be solemnly expressed all the time.As these young people aged up, they began to realize how interesting music could be far from what they used to perceive. From all the different genres and styles, they found a match. I am truly glad to say that finally, they are now fascinated with music learning as well as music teaching.Many are aware that music centers began to spring suddenly nowadays. People look for formal lessons and their aim is, of course, to learn music. They also want to develop the talents they believe they are blessed with.Music teaching is definitely an issue when talking about learning music. Aside from being considered as something pretty difficult and tedious, many believe that it requires lots of effort, patience, and passion in doing so.However, with the kinds of trends, technology and methods that we have right now, music teaching has become less complicated. Indeed, different resources and tools are made readily available to be an aid to anyone who has interests in music teaching. It may be through various means like seeking the help and guidance of music enthusiasts and experts, enrolling in various learning centers, reading music-related books, availing advanced music gadgets, or browsing the web.Music teaching has been both the career and passion of many musically inclined individuals around the globe. Thus, schools of music spring forth worldwide, paving the way for music enthusiasts for greater opportunities globally. That is how powerful music and music teaching can be.

Article Source: http://www.articlesbase.com/music-articles/music-and-music-teaching-perception-by-now-and-then-717981.html

About the AuthorLearn great facts and tips about music teaching; log on to our Music Teachers Blog.
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Article marketing Social media SEO Los Angeles

WWW's "historical" logo, created by ...Image via WikipediaTactics On Advertising And Marketing With Article Content Writing

Author: TuckerSummers

Every single product needs to have appropriate marketing because clients need to learn information on it for it to generate sales. Within the field of website marketing the tactics of article marketing as well as article submission are already of amazing help to retailers needing to market their items on the web.This kind of concept is usually exclusive in the feeling in which irrespective of the product or service you would like to market, should you possess a good domain and knowledge about the item or perhaps the business it is assigned to, you can speak ones concepts very properly for the wide world wide web market and also solicit their own curiosity about your products. Article marketing is hence one way to make people notice your products or services and exactly how it can benefit them by way of writing about the tactics in which a particular services or products may be of use to the purchaser.This really is specifically related when you wish to drive through affiliate internet promo programs, in which you are the actual website authority and wish to offer applicable as well as appropriate announcements towards your prospective customers.Having created the article, you must ensure it is viewed and a great way to do this is through article submission to numerous article directories. You can also publish all of them on your web site, nevertheless the most likely you may not obtain the amounts you seek concerning individuals reading those articles on your webpage. Article directories present your articles to the world and gain direct exposure.Now we get to the actual resource box and the role it plays within your promoting work. A well written authors bio box could go ahead and take site visitor under consideration instead of making it pertaining to you. You have to choose the applicable keywords in addition and put out the huge benefits such that the client will be able to uncover what they have been recently trying to find and will simply click that link not having delay.

Article Source: http://www.articlesbase.com/marketing-articles/tactics-on-advertising-and-marketing-with-article-content-writing-3201413.html

About the AuthorIf you are interested in rocketing your search positions the writer suggests you use article submission to get started, in addition to consider additionally obtaining excellent articles written by native english speaking writers.



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Attorney Marketing Los Angeles Orange County beverly Hills

Dead Man's Bones - FYF Festival - September 4,...Image by starbright31 via Flickr
 Attorney Marketing Requires Handling Prospective Client "Objections" Part 1

Author: Henry Harlow

Elder law is probably not your practice area, however, you do have objections from prospective clients and you do need to figure out how to deal with them in a way that maximizes conversion. You know, those things prospective clients say around "money issues" or needing to "think about it" when you finish "your pitch". I am writing this article on the topic of "objections" to help you think through how you will deal with your prospective client objections regardless of your practice area.

One thing to pay attention to with objections is the "manager's mantra" in attorney marketing. The mantra is: "If you can't measure it. You can't manage it." Thinking through what you will say when objections occur and scripting out the responses (without memorizing them though) allows you to not be surprised or maybe anxious while having to figure out on the fly how to respond. You need to have a plan in advance with attorney marketing conversion skill sets.

Having a script (your plan) also enables you to test for scripts that are working versus those that are not working as you hone the script to the best it can be in order to maximize the number of times a client says "your hired" (even though you might say the words slightly differently each time you use the script). After all, if you are excellent at attorney marketing in general but poor at conversion skills you will have to work a lot harder. Finally, if you have a lot of unconscious competence in "handling objections" in your practice now, if you put that on paper it becomes valuable attorney marketing intellectual property that becomes an element of what you sell one day when you sell your practice. Also now it can be taught to others in your practice that then can become competent like you.

First let us talk a little about "context" or overall attitude to objections in attorney marketing. In classical selling the term is "overcoming" objections. We don't want to "overcome" anyone really. The last thing we want to do is back someone into a corner and "overcome" him or her. People don't like to be pressured and you don't want to look like a salesman. So don't approach dealing with objections in attorney marketing from a win/lose, right/wrong, or dominate/be-dominated perspective. This "overcoming" or "pushy" attitude can ruin your relationship and give the prospective client the impression you only care about making the sale instead of caring about them.

The attorney marketing attitude we need is one of not really caring if the person hires you or not. Sort of "Buddha like" in the sense you are not attached to what the client decides, however you are committed to them making a decision that is educated, well facilitated and right for them in their view even if the decision is "no thanks".  Thus no sales pressure ever is allowed in words or in attitude. If you find yourself wanting to convince the person then you are off track with attorney marketing conversion success.

Another key attorney marketing attitude is "permission". You always need to get permission in attorney marketing from the prospective client if you decide to ask questions or make guesses that might make the client a little uncomfortable. Prospective clients indeed have concerns about moving forward and we want to help them explore those concerns if they give us the permission to do so. If not, then we don't want to "go there" as they say these days. You certainly don't want to get into a position where you are chasing the client to get the business either. If they don't want to go there then let it drop with respect for their position in the matter. Even if it looks misguided to you (more detail on this later). You can't win them all in attorney marketing for sure.

Well, enough for the context or attitudinal aspects of attorney marketing and lets move on to the draft scripts I made for my current elder care attorney to start his process and give you some food for thought. Note that we are still perfecting these scripts and these were just my initial input designed for him. Here you go:

Money Type Objections:

Note: Your attorney marketing sales script needs to be created as well - sometimes called "the pitch". If you craft that well, it will minimize the chance for objections or at least "inoculate" the prospective client to any objections that arise later. Thus the objections will be easily handled in a positive way. This article does not address this "sales script" attorney marketing skill set, only the objections skill set.

First response always: I can understand the fee could show up as a concern to you. Few people have unlimited funds who come to our practice with problems like yours. Would it be OK if I talked a little about your concerns around the fee? (Here the attorney marketing principle is "agree, permission and then re-direct". First do the "agree statement" part and then the "permission question" part. The " possible re-direct options" comes next and start below.)

Possible re-direct: It is often useful to think of the fee more like an investment. The average cost of a nursing home per month in Florida is between $5,000.00 and $6,000.00. With the price of private pay incidentals, it is not uncommon to see the total monthly bill in excess of $7,000.00 or over $84,000 per year. For the investment of XXXX you will save about $XXXXX. Thinking of it that way the investment in our services is a really a great return?

Possible re-direct: By way of an example. If I were to offer to give you or save you $1,000 that you never would have had without me, would you give me $100? We are in a similar situation here don't you think? (Pause here for a beat or two for emphasis) At least that is one way to think about it.

Possible re-direct: If this fee is outside of your range, I will refer you to a financial planner - not an attorney - who may be able to accommodate the fee range you are looking for, however, using a financial planner has some distinct disadvantages you probably have read about in the material we gave you earlier. If you have not been able to read it as yet I would be happy to tell you about those disadvantages. If you do decide to go that route you need to be aware of the ways you could be harmed and maybe avoid them. I am not referring you to another attorney because from my research I know my fees are the lowest in the area for this practice area and that has been our firm's policy by design to be the low cost provider (this one may be better in the "pitch" section than in the objections section - also I don't recommend one deliberately be the low cost provider in a market but this client was at least currently).

Possible re-direct: In making the decision to do this, is the price you have to pay the only consideration for you? (This will get the focus off of just the price and on to quality and value for the price.)

Possible re-direct: Could the fee seem too high to you or is it that you just don't have a way to pay the fee right now and are wondering how to raise that kind of money now?

Possible re-direct: I certainly do understand. You don't go looking for the cheapest price when you need brain surgery and this is not exactly brain surgery. At the same time it is not like you are buying something you can find anywhere like a can of soup either.

Possible re-direct: I certainly do understand. Often people sort of automatically are thinking the price is too high. I do it too. Did you know that even people who sell parachutes to skydivers hear "the cost is too much"? So I understand.  I am curious though. Could you tell me more about your concerns around the fee so I can understand better what your concerns are?

Possible re-direct: "your price is too high" - say: You may be right. I am a bit curious though. Do you mind if I ask you a question? If you think our fee is too high, you must be comparing it to something. Do you mind me asking what is it that you are comparing it to? Or "Can you tell me a bit more about what makes you think our fee is too high?"

In Objections Part 2, I will give you the drafts for "I want to think about it." If you go to my website and sign up for my free 7-part eCourse on Client Development you will find more on the general subject of attorney marketing scripts that includes the area of "objections" in the 6th lesson. You will also find sample scripts for "the pitch" that precedes any objections.

Article Source: http://www.articlesbase.com/marketing-articles/attorney-marketing-requires-handling-prospective-client-objections-part-1-174026.html

About the AuthorHenry has individually coached well over 500 attorneys. You can get more free, in depth and objective information on increasing your revenue while reducing your work hours available now at http://www.law-firm-marketing-coach.com
 
 
 
 
 
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